Ellefson Coffee Co., the boutique coffee brand of
MEGADETH bassist
David Ellefson, will open its first brick-and-mortar
Ellefson Coffee Co. shop next week in
David's former hometown of Jackson, Minnesota. In addition to serving a variety of custom blends of
Ellefson Coffee Co. brands, including
Roast In Peace,
She Wolf,
Kenya Thrash and
Urban Legend,
Ellefson Coffee Co. will be a retail outlet for
Ellefson Coffee products and memorabilia, as well as a satellite retail outlet for titles and merchandise from
Ellefson's EMP Label Group. The store will also serve as a "Museum Of Deth," featuring permanently displayed artifacts and memorabilia from
Ellefson's personal collection, as well as memorabilia from other artists. After teaming up with local
Jackson Coffee shop
Coffee Choices (one of
Ellefson's personal Jackson haunts) and owner
Susan Reiter for their
Urban Legend blend,
David's
Ellefson Coffee Co. (and
EMP) partner
Thom Hazaert suggested taking the partnership farther. "One day
Susan and I had a conversation about the idea of sort of re-branding Coffee Choices into something more aligned with the Ellefson Coffee Co. brand, and us coming in as partners," says
Hazaert. "I pitched the idea to
David, we had already discussed the idea of opening a brick and mortar outlet maybe in Phoenix, and we all loved the idea, being David's hometown, and
Susan's amazing history in Jackson, and her experience running
Coffee Choices." Adds
Ellefson: "I've been blessed to travel the world year after year as a musician but my roots have always stayed in Jackson, Minnesota. So, it's a true honor for our coffee brand to have a retail shop on the main street USA I grew up on, and to serve the very community I was born and raised in. Aside from some great coffee and a fun rock n' roll atmosphere, our store is a go-to destination for coffee that also tells my story of heavy metal and global music history. I look forward to seeing you there!" And any
MEGADETH fan already knows Jackson well, even if they don't know it, as the connections to this small Midwest town run deep in
MEGADETH lore. Loon Lake Cemetery, that spawned the legend of Mary Jane, immortalized on
"So Far, So Good, So What", is a few miles down the street, while the Ellefson family farm that inspired
MEGADETH hit
"Foreclosure Of A Dream" is also a stone's throw from where
Ellefson Coffee Co. is setting up shop.
Hazaert adds: "Not only will
Ellefson Coffee Co. now have a permanent face in
David's hometown, but being able to tie in
EMP, and everything else we do, and with the huge sense of
MEGADETH history in Jackson, we are excited to be able to create a really unique and amazing fan (and coffee) experience, that we are sure will not only be a highlight for the people of Jackson, but a destination for
MEGADETH fans from around the world." The first day of business officially as
Ellefson Coffee Co. will be Monday, January 9, with a grand opening coming later in the spring. You can pay
Ellefson Coffee Co. a visit at 404 Second St., Jackson, MN 56143.
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